It's now been over 12 months since the people of Geraldton elected Shane Van Styn to the position of Mayor.
I had a chat with Mr Van Styn about the past year, the state of the union, as it were, and how he's finding the role of Mayor.
"One surprising thing for me has been the high regard that people hold for the office of the Mayor. It's extremely difficult to turn down attending an event or an opening."
"A casual thing that's changed is now having to get better dressed to go to Bunnings. Everyone likes to stop and have a chat about what's important to them in their city. Bunnings has gone from a 10 minute walk-in-walk-out to an hour or two job. Same as the supermarket. It's a small thing, but it's something that impacts you nearly every day."
So you shop online now?
"No! Shop local, buy local!" Shane bellowed cheerfully.
I was curious about the Mayor's background, and how he came to live in Geraldton and become Mayor. And I found the story rather surprising.
Shane is from the suburb of Gosnells in Perth's south east. He had just finished uni, and was heading north, past Geraldton, to visit some friends when his car broke down in Geraldton.
"I couldn't afford the tow truck at the time," said Shane. "So I swapped them for my car. I was forced to stay the night in Geraldton."
"In my last exam there was a guy from Geraldton, Christopher Quelch. And for some reason I wrote his phone number down on a pencil case. I had decided I was moving to Albany. I was moving to the country and had chosen Albany. And for whatever reason I took that pencil case with me (on the trip up north). So I had a phone number to ring. So he did a ring around for me. 'He's a good bloke, big fella, plays footy, does security, is an accountant, looking to move to the country.'"
"A couple of footy teams approached me and offered to sign me up. I got offered a job doing security work, and I got offered an accounting position in town. By the morning the real estate agent had come around to show me houses."
"I met some security guards that I knew, and got an accountant job in the now Town Towers."
So you have great memories of that place then?
"I remember very well getting stuck in the lift. It was the thing to do in Town Towers," Shane recalled, smiling.
"I was also there the day the toy store caught on fire. I came downstairs and they were surprised to see I was still there. They had forgotten to evacuate everyone upstairs."
Whoops.
"I said 'That's alright.'"
"As part of that trip to Geraldton, and this is why I'm so passionate about the verge pick up skip bins, I fitted out most of my utensils, furniture and appliances in my house by landing in Geraldton during the time of verge pickup. I went and scavenged. Got a chair, got a bed, toaster, vacuum, wok."
So you started at the bottom.
"On the bones of my ...."
"I originally said to Mum 'I'll be back in a year'. About a year after that I decided I'd hang around for a while. I don't think I ever made a conscious decision I'm staying here for good, it's just the way it's evolved. I certainly have no desire to leave, at all."
"Geraldton chose me, not the other way around."
From that humble beginning, albeit with an accounting degree in his pocket, Mr Van Styn became involved in a number of companies over the years, including Yamaji Mining and Civil, Westwood Accountants, Camel Bar, a night club, and has had roles in the community including president of the basketball association, Councillor, and of course now Mayor.
And for those paying attention, you'd know Mr Van Styn has tried entering state and federal politics also, as a candidate for the National Party.
Had politics always been an aspiration for Van Styn? In short, yes.
"Even as a young kid my Gran would tell me I should always be a politician the way I would debate issues. Her Father was a Labor upper house member in the Western Australian parliament."
So she had exposed you to the political world?
"Yeah. But she couldn't stand it. Ha."
But she still suggested you should be a politician?
"I don't think she was meaning it all positively," Shane says, smiling.
I laughed at the thought of an old lady sarcastically telling an argumentative little Shane he should be a politician, meant as a gentle criticism, but becoming a prophesy.
"Even in primary school and in early high school I used to go and visit the local member and have a chat."
Shane also spoke of being involved with 'guild tickets' at Curtin Uni, student clubs, and other activities that would lay the foundation for aspirations in the political world.
Once Shane was settled in Geraldton, he became one of the regular letter writers into the paper.
"So you had people like me vs Olly Wrenstead, Jack Simpson, Jim Du Boulay... they were some of the regular letter writer inners, and I became one of them. I started going to council meetings and challenging the status quo, as a member of the public."
Shane reflected on how he was similar to the folk who regularly appear now at Council meetings, challenging himself and Council.
"John Sewell, who was on council at the time, one day said to me 'Look Shane, you're showing up here all the time, giving us a hassle. Put your money where your mouth is, put up or shut up.' I can't remember the exact phrase, but something like that. 'A couple of us aren't standing, there's a couple of spots.' And I thought 'He's right there. He's extremely right. If you think you can do a better job, then stand.'"
"So I did."
Thus Shane Van Styn became a councillor.
So how did Shane Van Styn end up with the National Party and running for state and federal parliament?
"So I was sitting there in my offices at Yamaji Mining and Civil and Grant Woodhams came and knocked on the door, with my mate Gerry Gould from Geraldton Hydraulics. They asked to have a word, and said 'Would you mind running for the National Party in the upcoming state election?' They put forward their case. I thought about it. Brendan Grylls rang me. Few other people rang us. At the time I rang Ian Blayney to say "I'm actually thinking about this."
Previously Shane had been a member of the Liberal party. He says he had tried to engage them, but hadn't had any success getting to a conference or making it into the inner circle. "But the National Party was the exact opposite," says Shane. "They couldn't do enough for you. They invited me to all their conferences, gave me a chance to meet people and speak. So that was that. Had a run, obviously didn't make it. Then the Federal election came up. They said 'Would you run against Barry Haase? Shane, your posters are still up. You've just run an election. We've got no money. Haase is going to win. We just want a name on the ticket.'"
"Just a name on a ticket. Political parties do it all the time. They just want a name on the ticket, it helps them get electoral funding."
Shane said it was also close to the upcoming local government elections, thus he was able to quit his position at council without triggering a by-election.
I can remember at ABC on a Friday, Glenn asking me, 'Shane, really what would it take for you to win?' And I said 'Barry Haase would have to retire.'"
"Then Saturday morning, phone rang about 7:30 in the morning, it was Barnaby Joyce, and he says 'Shane, Barnaby! Have you heard Barry Haase has retired?' I went 'What?' I thought he was joking. But then why would Barnaby be ringing me at 7:30 in the morning? But if he's ringing my personal phone it's serious. Then Alex McKinnon from the Guardian rang, and then it was on."
"It was quite late in the election cycle, so at that point I was the only profile candidate announced in Durack."
There was a big swing toward the National Party at that election, but Van Styn would ultimately come up short, after Labor gave their preferences to the Liberals instead of the Nats.
Shane was pragmatic in reflecting on the two losses. "In terms of losing, I came second. If Palmer United hadn't spent so much money I would have won. If Labor hadn't given their preferences to Liberal, I would have won. But not with the State election. Ian Blayney won that fair and square."
Is Ian Blayney going to win the next State Election?
"The next state election is going to be incredibly tight. I honestly can't pick it. But I acknowledge that it will be harder for Paul (Brown, Nationals) to win it than it would be for Ian to lose it."
Shane was pretty dismissive of Labor's chances of winning however. "When you look at the last election, Liberal and Nationals primary vote was 70%. Labor can't win. Unless the National party decides to do a preference deal with Labor, and Labor getting ahead of the Nats. That's the only way I see Labor being with any reasonable prospect of winning."
Following the Federal election, Van Styn put his hat back in the ring for Councillor with the City of Greater Geraldton. This was the year 'City of Greater Geraldton Ratepayers Demand Change' endorsed a number of candidates, Shane being one of them.
"Not officially," said Shane, when questioned about the endorsement. "But I was one of three people that voted against it (the massive rate increase of 2012 that birthed CGG Ratepayers Demand Change).
The other two councillors to vote against that now infamous rate hike were Jerry Clune and Bob Ramage.
Are you proud now that you voted against that 27% rate rise?
"It was more than just voting against 27% rate rise per se. The principle of what we were arguing about, particularly me and Bob, was the need for expenditure restraint. If we were running an incredibly lean and mean operation, skin and bones, it could be put forward that we needed a 27% rate rise to build infrastructure that everybody wants; if rates were at record lows (compared) to everybody else, you could make the argument. So it wasn't the 27% rate rise per se. The context of us having a woefully bloated administration, and THEN a 27% rate rise, was way too much. So we had two arguments. We thought we were too big and bloated ALREADY, even without the 27% rate rise. The two combined was utter madness. And rate payers... well, unfortunately Bob Ramage got chucked out in the election. That was the election where I was the only one that was returned."
Becoming Mayor
From talking to you, you seem to have a lot of regard for Mr Carpenter, (the former Mayor), even though you disagree on several things. How did you feel running against him?
"I used to discuss this occasionally with Neil (McIlwaine, Deputy Mayor at CGG). At the time I wasn't comfortable running against Ian. I have a lot of regard and respect for Ian. That being said, there were some significant disagreements... the size of the city operation, and the rate rise for one... and look, that was by and large all we ever really disagreed on."
"It wasn't an easy decision, but then I saw Rob Jefferies nominate, and start to get traction, you know, a bit of utilisation of social media and the like. Rob was also one of the former CEO's of the city, and we're still paying off those investments from back then. The administration grew under that as well, the financial structure deficits that we have... Everyone was telling me they want change, someone new. We saw Shane Hill stand. Again, he'd been elected as a Labor member, wasn't new, and Gavin Hirschhausen, who at the time I had no knowledge of. So as time went on people told me 'You should run, you should run.' In the end it wasn't easy. I chatted to Neil McIlwain about it, I asked if he was going to run, he elected not to, so, after enough people asking me to run, and that was a big part of it, I elected to run for Mayor."
Would you have run if Neil had run?
"Can't answer that. I don't know."
Shane spoke highly of Neil McIlwaine, the deputy Mayor. Neil is someone a lot of the Councillors go to for advice, and everyone holds in high regard.
So you won the Mayorship. There would have been a lot of sad faces as the person who was their boss for the last eight years was suddenly gone.
"I think there was a lot of sad faces in there, I think it's fair to say that we're fairly different characters. So there was probably an element of 'What have we got ourselves into?' when I came here, and I actually take great comfort that people would tell me that to my face. And not in any way derogatorily... I mean, I'm a pretty open guy and people seem to feel pretty comfortable telling me what they think, one way or the other."
"So I think the most important thing you can do after winning an election is winning over the naysayers, those who didn't vote for you... and look, we went straight to work into what ratepayers wanted. Within weeks we got rid of tip fees. That was the number one thing people spoke to me about."
Shane talked about what he wants as far as the City's fiscal position goes.
"I want to be breaking even as quickly as we can. I want to see the city in surplus, and currently our long term financial plan has that set for four years time. I think that quite comfortably we can beat that."
Does that fiscal conservatism come from your time in business or is that a philosophy you held prior to that?
"The initial part of my fiscal conservatism is probably that I grew up in a low income household. So we didn't have much, but yet we had plenty. Never went hungry, got to go on a holiday once a year. Lived in a small house, in the wrong suburb, in the wrong part of town, yet we had a great upbringing. So you learn to appreciate what you've got."
Shane reflected on how his upbringing trained him to live within his financial means, and how that translates into his role in local government.
"I think too often local government, because it's not your money, you don't apply the same level of rigour in the decision making process. So I treat every ratepayer dollar as if it was a dollar I paid, and if I didn't spend it, it's a dollar I don't have to pay."
Your differentiation when you were running for Mayor was 'We're the city, we shouldn't try to be everything. We shouldn't be trying to put a man on the moon, we're just the city of Geraldton.'
Do you feel like you've been able to execute some of that?
"That's a great analogy, because that's exactly how it was. Getting back to basics. Get back to the business of being government. We were putting a man on the moon, trying to do this and that... they're great aspirations to have, but how do you intend on attracting record tourist levels if your own residents don't think it's a nice place to go for a walk on the weekend?"
"If you can't keep the residents entertained from time to time, how do you intend on attracting people from other regions to come and spend time here? So you've got to get your house in order. The 'roads, rates and rubbish' argument for local government, and there's a couple of other r's these days; recreation, we're responsible for entertaining everyone these days, and of course regulation. We bust you for smoking and lock up your dog."
"The election result was so strong that it sent a message that this is actually what the community wanted."
"When you have a ward system, there's actually only one person who gets voted on by the whole of the city, and that's the Mayor."
"So, I reluctantly use the word 'mandate', Ken (Diehm, CGG CEO) hates me using that word, but if there was any mandate to be drawn it's just to get back to basics. People are tired of rate rises, for what they saw as frivolous things, stuff that we shouldn't be involved in, so I've been able to bring other councillors along, and collectively we've been able to achieve that."
Van Styn put the emphasis on collectively, as though to remind everyone he's not railroading changes through, but decisions are being made by the whole of council.
Let's talk about tourism.
"Tourism is incredibly important. We spent a little bit of money on the dump point at Francis St Jetty, and see how rampant that got overnight, RV's and caravans are everywhere."
"Now we've had to put Rangers down there so it's not full of people camping."
"Just that little investment showed us how fruitful it can be. A cruise ship was here today. Those little investments we've made with some shelters and some shade around the place is bringing them ashore. It's been phenomenal. What it will do is it will drive us to improve accommodation, Town Towers and the like."
"Tourism is also about your family members that might live in Perth coming to visit. Tourism is about people who might be 4 or 5 hundred kilometres away, might be in the Wheatbelt, coming here. We associate tourism with inbound foreign tourists, and that's good, but the overwhelming majority, over 80% of our tourists, are actually from Perth."
"So focusing on tourism will mean more cafes, more accommodation. One of the things about being a tourist town is you actually create more stuff for locals. As you beautify your town to attract tourists... you actually have a beautiful town to live in. Win-win."
Shane spoke a little of the branding issues we still have in Geraldton. "We don't know if we're the Batavia Coast, Coral Coast, Turquoise Coast, Sun City, Geraldton, Geraldton-Greenough, Greater Geraldton, Geraldton-Greenough-Mullewa, who knows? Golden Outback, Mid West, Mid West with two words, Midwest as one word. We can't even agree how to spell Midwest! This is how diabolical it is."
It's definately two words.
"One word," argued Shane, which only served to prove his point.
"As we've tried to work out how we're going to handle the branding we've engaged consultants, looked at reports, looked at migration reports, looked at visitor perception surveys, put some science behind it, how we're perceived in the market, and benchmark that against other places we either want to be like or consider ourselves on par with. It's all great to say 'We don't know what we call ourselves,' or 'we can't find crayfish,' or 'It's great because we've got some wind and sand.' Let's actually put some data behind it. Then you look at what that tells you and you relay that to the businesses and say 'How would you fix these issues?' They come up with the ideas, and only then do we start. And I see radical change coming in that space as we get tourists together under the banner of Progress Mid West, a soon-to-be-in-existence economic development unit, a stand alone enterprise that's not a lobbying or representative group per se, it's an economic development agency outside of council so it can move at the speed of business rather than the speed of government."
And tourism will be in its portfolio.
"We've spent a lot of time singing kumbaya at council, it's time to get down to implementation."
What else has happened in the Mayor's first year?
One Night Stand
One Night Stand was a massive coup for Geraldton. Thousands of visitors descended on our city for Triple J's annual massive regional concert event, the One Night Stand. 15,000 people were at the event. Apart from being a fantastic night out with performances from Boy and Bear, Urthboy, Alison Wonderland, Bernard Fanning, and locals Alex the Kid... plenty of money was raised for local charities and community groups.
"That came from the Mayor talking to a bloke on Facebook! Through my Mayor page."
Geraldton was originally nominated by a local resident who then reached out to the Mayor. "Never met the guy. Brad Gundlach. He contacted me through my Mayor page. So I'm the first Mayor on Facebook. And we communicated that way. And we got in touch with Triple J that way, and then had Ken and our city team get together and they went and put together the proposal and got it across the line. So that was social media working for good."
"We had to move fast. Decisions had to be made. Budgets had to be "interpreted". And you had to keep it all secret. But we got it done."
Shane spoke of the economic benefits in the community too. "Within an hour of the announcement from Triple J about One Night Stand, every hotel room was booked. The economic benefits of all of that were huge. Little Athletics had about 400 campsites. I think they raised about 40 or 50 thousand dollars for the night. Probably more money than they'd raised in three or four years. Towns football club made $6000 selling cans of drink. $20,000 for headspace. And it flows through (the local economy) massively."
Sport
"We've had the Wildcats playing a pre season game. And we're pitching for an AFL preseason game early next year."
Shane also mentioned the Stand Up Paddle Boarding event, Open Water Swimming Challenge, BMX state rounds, and polocrosse.
Improving people's opinion of Geraldton
"The best form of marketing is not TV ads. It's about getting them here and them taking a look around. 'Cause everyone's sort of been here once. 'I drove through once. Yeah I pulled in there for fuel and it was crap.' You know? You've got to get people here. And the way to get people here is to run events that drag people here. So attracting people with large concerts, large sporting events... all these events that bring people up and they see it. And that is how you boost tourism. You get the word on the street. 'Yeah I've been there for myself. I've seen it. I've tasted the food. I've walked down the street. I've been to the foreshore. I've been to the memorial. I've looked at the wildflowers.' That is how you improve the state's perception of the city. What Geraldton people need to do is lift their positive outlook of the City. Part of that is getting back to basics. And providing the footpaths and the trees, parks, and all the stuff that they need. Including putting playground equipment back."
Shane started recalling a conversation he had. "'GO AND FIND THE BUDGET AND PUT THE PLAYGROUND EQUIPMENT BACK!'"
He was referring to the large number of parks that had their play equipment removed without being replaced, prior to him being Mayor.
"I think it's fair to say we're a lot more engaged with the community now than we have been. I think we're held in a lot higher regard. We've listened to the community and become community led, which is how we should be."
