Market like a professional
/Learn how to market your business like a professional.
We’ll be working on the Value Proposition Canvas – a really cool way to work out how your products and services can deliver the value your customers want – so you can meet the market AND get centred in the value of your product/service before you start trying to “sell” it.
Marketing is essential to the health of your venture but how do you do it in a way that wins quality clients, and doesn’t feel ‘salesy’.
This fortnight’s Catalyst session is open to outside attendees and covers the secrets to marketing in a way that will bring you the clients you want, and in a way you’re comfortable with.
You’ll hear from experts to discover:
The Value Proposition Canvas – as a tool to being centred in your value and the value of what you offer
Knowing your customers and their wants, needs and pains
Elements of a marketing plan, and templates to get started
Your communication Strategy
An introduction to the value of branding
Presenters:
Fleur Porter, Purpose Coach fleurporter.com
Will run you through the Value Proposition Canvas so that you can believe in the value of your product/service
Fred Porter, Agent Digital agentdigital.com.au
Fred will take you through Digital Marketing Tips for Startups and provides a working template for your Marketing Plan.
Katrina Smelikova, Flash Marketing http://www.flashmarketing.com.au/about/
Your marketing and communication strategy and how your personal brand influences the delivery of your message.
Cost $300 non Pollinators members, $250 Pollinators members. With Lunch provided.
Book your place at https://pollinators.org.au/event/catalyst-value-proposition-marketing/